AudienceConnect is one of the key outcomes of the CircuitWest Audience Development Project which was funded by Lotterywest and managed by Country Arts WA.
The main aim of the project was to provide the CircuitWest network with the skills, resources and support they need to build audiences within their regions. The project involved three phases – researching current audience patterns, participation and successful audience development strategies; developing and implementing strategies including resourcing and training venue managers, and evaluation of successful audience development strategies with a view to making recommendation across the network and the WA regional arts sector generally.
The longer term outcomes for the project were to provide greater access to performing arts for regional audiences, increase frequency of attendance, encourage efficient and effective use of audience development resources by regional presenters and venues, and develop skills across the network through an on-line tool kit.
The topics included in this resource kit were selected by the venues involved who will also be the main end-users. The content was developed by arts sector experts Merryn Carter, and Paul MacPhail of Get Art Done. They have worked to ensure the material suits the differing levels of capability in venues across the network. The project was coordinated and developed by Dolores Kinsman on behalf of Country Arts WA.