Audience Development & Promotion

Your website should act as a ‘hub’ for your online activity, with all your social media such as YouTube, Facebook and Twitter integrated. Ideally it should also link with your online ticketing system.

The following Social Media tips cover the three most commonly used platforms Facebook, Twitter and YouTube - a great way to build conversations with your audience.

This example schedule lists common tasks by weeks out from the performance date.

Building an audience for each single event, the same way every time, without taking the longer strategic over view, means you’re starting from scratch every time.

Email is one of the most cost effective marketing methods for arts centres and arts organisations.