Why Segment? The more directly you can communicate with your customer about their interests, the more likely they will be to respond.
Use this template to assist with your Revenue Forecasts. The spread sheet includes consideration of factors such as capacity, ticket types or seating arrangements.
The term CUSTOMER FREQUENCY describes the pattern of attendance across your database, or how often customers attend.
Comparing how much it costs you for each form of marketing promotion, and how much revenue you earn, can save you money and result in more sales with fewer dollars spent on marketing.