Segmenting your audience for Direct Marketing
Why Segment? The more directly you can communicate with your customer about their interests, the more likely they will be to respond.
Cost
Revenue Forecast Example Spread Sheet
Use this template to assist with your Revenue Forecasts. The spread sheet includes consideration of factors such as capacity, ticket types or seating arrangements.
Customer Frequency: what it is and why it’s important
The term CUSTOMER FREQUENCY describes the pattern of attendance across your database, or how often customers attend.
Cost of Sales and Return on Marketing Investment
Comparing how much it costs you for each form of marketing promotion, and how much revenue you earn, can save you money and result in more sales with fewer dollars spent on marketing.